© Apple

The iPhone 4 is the world’s most pop­u­lar dig­i­tal cam­era accord­ing to flickr. Coming to the new iPhone 4S is an all-new cam­era system:

Great pho­tog­ra­phy isn’t just about megapix­els — it’s about light, too. The all-new, advanced optics in this cam­era work together to make sure what­ever light you have gives you the best image pos­si­ble. The cus­tom lens uses five pre­ci­sion ele­ments to shape incom­ing light, which makes the entire image sharper. The larger f/2.4 aper­ture lets in more light, so pho­tos look brighter and bet­ter. And the advanced hybrid infrared fil­ter keeps out harm­ful IR light, so you’ll see more accu­rate and uni­form colors.

What it means plainly is that the iPhone 4S is a seri­ous image-making tool; they under­stand what makes a cam­era great, what fea­ture is rel­e­vant and use­ful to take great pho­tographs and they aren’t shy to invest and inno­vate beyond the realm of the mar­ket today.

I never heard a cam­era man­u­fac­turer that says ‘more megapix­els doesn’t make a cam­era great, they make it worst’. Apple did, and they’re also right about one thing: “It just might be the only cam­era you’ll ever need.”