© Fujifilm

Great prod­ucts are achieved through excel­lence in design and engi­neer­ing. Great design comes from rec­og­niz­ing sub­tlety the users would often neglect, or sim­ply ignore, but will catch every­one with that “aha!” impres­sion upon rec­og­niz­ing it.

The Fuji Finepix X100 team on the birth of the hybrid viewfinder:

When the engi­neers dis­cussed the fea­tures to incor­po­rate in the X100, the first item that was raised after decid­ing that it must have an excep­tional lens was a return to the fun­da­men­tals of what makes a great cam­era and the enjoy­ment of peer­ing through a high-quality viewfinder.

You are look­ing at a great cam­era in the mak­ing, and the team is shar­ing the sto­ries behind it; their first chap­ter, how the X100 lens came about is an equally enjoy­able read.

Great scoop by TOP