Levi’s promises work­shops, cam­eras, stu­dio stuffs and won’t laugh if you make funny faces in the photo booth at this excel­lent new estab­lish­ment in New York City.

In short: Levi’s rec­og­nizes that pho­tog­ra­phy is about inter­ac­tion, inspi­ra­tion and col­lab­o­ra­tion, and those are some­thing that have got to do every­thing with space & the place we go by; the design­ers seem to have got the for­mula right.

Now go out and take some pictures.