update: they responded, see below.

It works.

Seems that the rule of nature also applies to our indus­try; we have to speak up more in order for things to mate­ri­al­ize, at least for now.

We have many sur­prises this year, RED con­tin­ues to develop new tech­nolo­gies, Leica strikes back & Canon and Nikon are busy in their kitchen craft­ing some upcom­ing DSLR sen­sa­tions, and a small com­pany down in California has rein­vented the way to share photo & videos from every­where to the world wide web.

And now this.

A 2-person, Swiss-based yolk.org have caused a momen­tary jaw-dropping sen­sa­tion as I sipped my cof­fee this morn­ing, I sim­ply couldn’t believe what I saw; another one?

Immediately fired up google, sev­eral coun­tries of search later I still couldn’t find more details about this eye-candy beast except the five pho­tos they posted on an empty Picasa Web Album, so with a lit­tle courage and a wishful-thinking mind, I fired up my mail and hit the send but­ton to the two souls’ email address they fea­ture on their extremely min­i­mal­is­tic 1-paged website.

I can only wait for now. Wait for the rain to fall, hop­ing some­how the wind will blow and kick some eureka moment for the two to actu­ally respond to my mail and let the world know about their lit­tle project. (they did! see below)

For now I don’t have any­thing but a question:

Will they come in a wood finish?

Here’s what they have for now.

Signing off with ‘I need a cup of cof­fee :-)’, David for­warded me some details they posted on the RED User forum, it mostly are tech gar­bles that even I have dif­fi­cul­ties under­stand­ing, what I can tell you is:

• They’ve been work­ing on it for at least the last 2.5 years, and yes it’s a dig­i­tal cin­ema cam­era, not video capa­ble DSLR.
• It’s a mod­u­lar dig­i­tal cin­ema cam­era that is yet to find its true soul & iden­tity, its god is still busy fig­ur­ing out what to put inside.
• It uses an Altasens 2/3″ sen­sor and an Aaton viewfinder, and will have some quad core board to empower their next prototype.
• They expect to debut a pro­to­type at the Designmeile 2009 show, if they’re not ready they’ll exhibit broc­coli soup instead.
• The final prod­uct will be sold with a dif­fer­ent look–like most prototypes.
• They have started devel­op­ment for their next pro­to­type, the Y4. (Y3 is a trade­mark owned by Yamamoto, so they have to pass.)
• It’ll man­i­fest as an S35 cam­era with an opti­cal viewfinder priced between a RED Epic and the new ARRI cam­era line.

Stay tuned for more (sur­prises!) and I’ll let the man have his cof­fee now.